Lately
Repurposes long-form text, audio and video into channel-specific social posts in a learned brand voice.
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What it does
Lately takes long-form content such as blog posts, newsletters, podcasts and webinars and generates dozens of social posts and video clips formatted for each channel. Its voice model learns from the brand's writing and audience response, and posts can be scheduled from a calendar on the Growth plan and above. Integrations named by the vendor include HubSpot Marketing Hub, Hootsuite, Sprinklr and Salesforce.
You provide
- Long-form text, audio or video
- Brand voice samples
You receive
- Channel-specific social posts
- Video clips
- Scheduled posts
How the work runs
- 01
Feed long-form content to the generator
- 02
Generate posts and clips per channel
- 03
The voice model learns from audience response
- 04
Schedule the posts
Before it is handed over
Review is optional. The work is accepted only when each of these is recorded.
- Approval workflows are available on the Growth plan and above
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