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Brandwatch Iris

Answers questions over social listening data and drafts posts, ads and replies in the brand's voice.

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Software you sign up for or install and run yourself. Submitted listing, not yet checked. Nothing on this page is sponsored.

What it does

Iris AI is Brandwatch's assistant across its Consumer Intelligence and Social Media Management products. It answers conversational questions over social and media data with charts and summaries, surfaces trend stories and key themes, and its writing assistant drafts social posts, ads and customer replies from the brand personality. It also analyses which of a brand's or a competitor's posts perform and why.

Type
Software product
Pricing
Pricing not published
Setup
Needs configuration
Access
Web app
Human review
A person reviews every output
Vendor
Brandwatch
Website
brandwatch.comChecked 23 September 2026
Listed
23 September 2026

You provide

  • A conversational question
  • Brandwatch listening queries and social accounts
  • Brand personality

You receive

  • Charts and summaries
  • Trend stories and key themes
  • Draft social posts, ads and replies
  • Post performance insights

How the work runs

  1. 01

    Ask a question or request a draft

  2. 02

    Iris searches and analyses the data

  3. 03

    Returns a summary, chart or draft for the team to use

Before it is handed over

A person reviews every output.

Find more like it

MarketingMarket researchSocial mediaCompetitor monitoringEnterpriseAgencies
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