Pencil
Generates on-brand ad text, images and video with several AI models, then launches and tracks the ads.
Software you sign up for or install and run yourself. Submitted listing, not yet checked. Nothing on this page is sponsored.
What it does
Pencil brings models from OpenAI, Google, Adobe, Runway and Stability AI into one workspace where marketing teams generate text, images, video and ad creatives from prompts and visual references. Self-serve agents handle each format, an Insights Agent connects audience research to creative, and generated ads can be launched and tracked on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn. Brand standards and role-based access apply to every generation.
- Type
- Software product
- Pricing
- Subscription, from $14/moChecked 23 September 2026
- Setup
- Needs configuration
- Access
- Web app
- Human review
- A person reviews every output
- Integrations
- Facebook, Instagram, TikTok, YouTube, Google Display, DV360, LinkedIn
- Vendor
- Pencil
- Website
- trypencil.comChecked 23 September 2026
- Listed
- 23 September 2026
You provide
- Text prompts
- Visual references
- Brand assets and standards
You receive
- Ad creatives
- Images and video
- Real-time creative scores and insights
How the work runs
- 01
Describe the asset with a prompt and references
- 02
Generate variants with the chosen model
- 03
Review the scores and insights
- 04
Launch and track the ads
Before it is handed over
A person reviews every output. The work is accepted only when each of these is recorded.
- Brand standards are enforced on generated assets
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