Optimizely Opal

Builds and orchestrates no-code marketing agents that draft content, run checks and report, with approval before anything goes live.

Software you sign up for or install and run yourself. Submitted listing, not yet checked. Nothing on this page is sponsored.

What it does

Optimizely Opal is a no-code agent platform for enterprise marketing teams inside Optimizely One. Teams pick from more than 50 pre-built agents or create their own, give them tools, place them in workflows and trigger them by chat, schedule, event or an external system. Outputs such as personalised content, compliance checks and reports are reviewed, edited and approved by the team before going live, and integrations include Salesforce, Conductor and Google Analytics.

Type
Software product
Pricing
Pricing not published
Setup
Needs configuration
Access
Web app
Human review
A person reviews every output
Integrations
Salesforce, Conductor, Google Analytics
Vendor
Optimizely
Website
optimizely.comChecked 23 September 2026
Listed
23 September 2026

You provide

  • A pre-built or custom agent
  • Tools and triggers
  • Content and data from Optimizely One and connected systems

You receive

  • Personalised content
  • Compliance checks
  • Reports and insights

How the work runs

  1. 01

    Create or pick an agent

  2. 02

    Equip it with tools

  3. 03

    Place it in a workflow

  4. 04

    Set triggers and review outputs before publishing

Before it is handed over

A person reviews every output. The work is accepted only when each of these is recorded.

  • The team reviews, edits and approves outputs before anything goes live

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