Wisdom by Hootsuite

Answers questions over a brand's social data and drafts posts, briefs and reports for a team to approve.

Software you sign up for or install and run yourself. Submitted listing, not yet checked. Nothing on this page is sponsored.

What it does

Wisdom is Hootsuite's AI agent connected to its Social OS products. A user asks a question in plain language, Wisdom analyses connected listening, performance and audience data, and returns trend predictions, competitor insights, performance summaries or drafts of social posts, campaign ideas, content briefs, captions and images. People review, approve and publish everything it drafts, and it is included in every Hootsuite plan.

Type
Software product
Pricing
Subscription, from $99 per user/mo billed annuallyChecked 23 September 2026
Setup
Needs configuration
Access
Web app
Human review
A person reviews every output
Integrations
Lumen, Perch
Vendor
Hootsuite
Website
hootsuite.comChecked 23 September 2026
Listed
23 September 2026

You provide

  • A plain language question
  • Connected social listening, performance and audience data

You receive

  • Trend predictions and risk flags
  • Draft posts, campaign ideas, briefs, captions and images
  • Performance summaries and reports
  • Competitor insights

How the work runs

  1. 01

    Ask a question in plain language

  2. 02

    Wisdom analyses the connected social data

  3. 03

    Draft posts, flag issues or share reports from the chat

  4. 04

    A person approves and publishes

Before it is handed over

A person reviews every output. The work is accepted only when each of these is recorded.

  • People review, approve and publish all drafted content

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